We believe that all humans need to take care of themselves so they can thrive. 

We want to demolish the stigma around men’s mental health by creating an open and public conversation space. This can begin in the men’s grooming industry by funding barber’s mental health first aid training and providing supportive tools and materials for barber shops to promote quality and safe conversations about men’s mental health. 

We challenge misconceptions and fake cultural constructs of mental health with the truth. 

We believe the barber chair is a safe space. The barber chair is a safe space for men to naturally talk and open up about their daily activities, what’s going on with them, and their feelings. Strong relationships and mental health informed barbers provide safe relationships, quality signposting, and stronger communities. 

Connecting between the barbering community, mental health providers, and barber shop customer base to foster stronger community partnerships.